2026-05-29

EWEL Announces Strategic Distribution Partnership with ABB

EWEL is excited to announce a new strategic partnership with ABB, effective June 8, 2026. As part of this transition, our VP & General Manager, David Carson, has shared an important message outlining the reasons behind this decision, what it means for our customers and employees, and how it positions EWEL for long-term growth and success. We invite you to read David’s message below.
EWEL Announces Strategic Distribution Partnership with ABB

Date: June 2, 2026

To Our Valued Customers,

After many successful years of offering Schneider distribution products, EWEL has made the strategic decision to transition to ABB distribution moving forward.

First and foremost, we want to sincerely thank you for your continued trust, loyalty, and partnership over the years.

This was not a decision made quickly or lightly. Our leadership team spent a significant amount of time evaluating market conditions, supplier alignment, customer needs, and long-term growth opportunities to ensure we made the best possible decision to better serve you now and into the future.

This transition is about strengthening EWEL’s ability to support our customers for the long term — providing enhanced service and more solutions.

This decision was driven by several important factors:

  • Reduced competition within the Edmonton market
  • Broader product portfolio, including automation, MV, VFDs, and utility products
  • Strong service capabilities and long-term support commitments.

ABB continues to make major investments across all sectors of the electrical industry, with a strong focus on innovation, infrastructure, automation, digital technologies, and future growth. We believe their vision aligns closely with EWEL’s commitment to delivering reliable solutions, technical expertise, and best-in-class support to our customers.

Additional information, product updates, and transition details will be shared in the near future. Our team remains committed to ensuring a smooth transition and continuing to provide the high level of service and support you expect from EWEL.

Thank you again for your continued partnership and confidence in EWEL!

David Carson
VP and General Manager
[email protected]